Complete Sales Operations Platform

Your sales team needs a system.
A Fractional VP of Sales
would build one for $10,000 a month.
You're looking at $950.

Answer 35 questions. Receive your Sales Velocity Roadmap and a complete Strategic Sales Operations Manual — the same deliverable a sales consultant charges $5,000–$20,000 to produce — built from your actual numbers, in your first month.

ChatGPT will generate a sales playbook. So will any consultant with a template. This is different: every section of your Manual, every number on your dashboard, every coaching session from your SalesOS Consultant is filtered through our founder's 28 years and $500M+ in closed B2B deals — applied to your specific team, your specific market, and your specific moment.

$950 and $95/user/mo
SVR included  ·  Manual in month one  ·  Cancel anytime

What does it actually cost to build a professional sales operation?

These are the real alternatives your peers are paying for — or not doing at all because the cost is prohibitive. E.D.G.E.™ SalesOS delivers the same outputs for a fraction of the price.

Fractional VP of Sales (monthly retainer)$8,000–$12,000/mo
Strategic Sales Operations Manual (consultant)$5,000–$20,000
Enterprise sales playbook software$42,000–$180,000/yr
E.D.G.E.™ SalesOS$450 and $95/seat/mo
What you receive

Not a tool. An operating system
for your sales department.

One intake. Everything a professional sales organization needs to run, built from your answers and coached every week.

Strategic Sales Operations Manual

Delivered in your first month. A complete, editable Word document that tells your team exactly what you sell, who you sell it to, how you sell it, what their day looks like, what they earn when they hit goal, and how a new hire gets up to speed. This is the document most companies spend years meaning to write.

A sales consultant charges $5,000–$20,000 to produce this. It is included in your first month — not as a bonus. As the point.

Sales Velocity Roadmap
Know exactly where your revenue is going before you spend a dollar chasing it
Your personalized GTM strategy: ICP, channels, velocity blockers, messaging framework, 90-day action plan, and KPI dashboard — specific to your business.
Live SalesOS Dashboard
Know — for the first time — whether you are actually going to hit your number
Your 12-Month Goal adjusted for churn, weekly revenue targets, CAC, LTV:CAC ratio, and Road to Goal — all recalculating every week as you report actuals.
Benchmarking Score
See exactly how you compare to top-quartile companies in your market
Your CAC, LTV, win rate, and churn benchmarked against industry top quartile. Green, Amber, Red — you know what to fix first.
Deal Review
Know the close probability and next action before your rep sends the proposal
Describe a live deal. Your SalesOS Consultant scores it on ICP fit, stage advancement likelihood, and close probability — and tells you the one move that advances it.
Rep Activity Guide
Tell every person on your team exactly how to spend their day to hit the number
Role-specific daily schedules for your Manager, Rep, and BDR — hours per activity required to hit your weekly target. Updated every week.
Ongoing SalesOS Coaching
A Consultant who reads your real numbers and tells you what to do next
Your E.D.G.E.™ SalesOS Consultant checks in regularly. Not generic advice. Coaching seeded from your intake and sharpened by our founder's 28 years and $500M+ in closed B2B deals.
Expert In The Loop
AI-powered and human-backed — Rich Laster is a click away
Every E.D.G.E.™ SalesOS subscription includes access to Rich Laster directly. When your team needs a human conversation — about pipeline, strategy, or rep performance — paid subscribers can book a 60-minute Revenue E.D.G.E.™ Session with the founder himself.
How it works

From zero to a running
sales operation — in days.

01
Complete the E.D.G.E. Diagnostic
28 questions about your business, market, and challenges. The foundation for your Sales Velocity Roadmap — delivered within minutes.
02
Complete the SalesOS Intake
35 questions about your team, compensation, financials, and pipeline. Every number on your dashboard and every section of your Manual comes from this. Answer honestly. Answer completely.
03
Receive your Roadmap and Manual
Your Sales Velocity Roadmap arrives first. Your Strategic Sales Operations Manual is generated and emailed in your first month. Your dashboard goes live immediately.
04
Ongoing coaching begins Monday
Your SalesOS Consultant checks in regularly. Submit your actuals. Get coaching on what to change. Update your dashboard. The system compounds every week you stay.
Pricing

One subscription.
Your entire sales operation.

E.D.G.E.™ SalesOS
$450
and $95/seat/mo  ·  cancel anytime
Additional seats
$45/mo each

Your $950 covers: Sales Velocity Roadmap ($450) + SalesOS Plan Build ($500) — one-timenth of E.D.G.E.™ SalesOS including your Strategic Sales Operations Manual.
Your $95/seat/month covers: Live dashboard recalculating weekly, SalesOS Consultant coaching, Deal Review, Benchmarking Score, Rep Activity Guide, and New Hire Guidance — everything a professional sales organization runs on.

$950 and $95/user/mo →

Stop running sales on instinct.
Build the system that runs without you.

Your Strategic Sales Operations Manual is waiting. Your Consultant is ready. Your dashboard goes live the day you complete your intake.

$950 and $95/user/mo