E.D.G.E.™ Compass

You know how to sell.
Now build a system
that sells without you.

Answer 28 questions. Receive a personalized Sales Velocity Roadmap that crystallizes how you win — your instincts, your patterns, your best deals — into a repeatable process your business can run.

Every other sales tool gives you generic frameworks. E.D.G.E.™ Compass reads your answers, maps how you personally sell, and builds the process around what already works for you — sharpened by our founder's 28 years and $500M+ in closed B2B deals.

Get Roadmap + Compass — $450
Then $45/mo — ongoing coaching
28yr
Founder experience
$500M+
In closed B2B deals
28Q
Diagnostic questions
$45/mo
Ongoing coaching
What E.D.G.E.™ Compass does

Codify how you sell.
Scale it beyond yourself.

You already know how to win. The problem is it lives in your head. E.D.G.E.™ Compass extracts it, structures it, and turns it into a system your business can run — with or without you in every deal.

🎯
Crystallize your winning sales process
Your Compass Advisor maps exactly how your best deals close — the questions you ask, the objections you handle, the signals that tell you a deal is real — and builds that into a documented process.
🧠
Built from your answers, not a template
Your Sales Velocity Roadmap is specific to your ICP, your market, your velocity blockers, and your 90-day window. Not a generic playbook that could belong to anyone.
📈
Convert more of what you're already chasing
Stop losing deals you should win. Your Compass Advisor helps you diagnose exactly where qualified opportunities stall — and what to do differently next time.
⚡
Ongoing coaching — no scheduling, no hourly rate
Your Advisor is available when you need it. Stuck on a pitch at 10pm? Working through a stalled deal? Your Advisor responds with guidance grounded in your specific situation.
🔄
Compounds the longer you stay
Your Advisor remembers every conversation, every commitment, every win. Nothing resets. Week 26 builds directly on Week 1.
🛑
Stop being the only one who can close
Founder dependency is the most common revenue ceiling. E.D.G.E.™ Compass is specifically built to help you identify and remove it — starting with your first session.
👤
Expert In The Loop — Rich Laster is a click away
E.D.G.E.™ Compass is AI-powered and human-backed. When you need a real conversation, paid subscribers can book a 60-minute Revenue E.D.G.E.™ Session directly with Rich Laster — 28 years, $500M+ in closed deals, the founder himself.
How it works

From purchase to a
codified sales process — fast.

Step 1
Complete the E.D.G.E.™ Diagnostic — 15 minutes
Answer 28 focused questions about your business, your buyers, your best deals, and where you're stuck. The quality of your roadmap and your Compass coaching depends on how honestly and completely you answer. This is not a form. It is the foundation everything else is built on.
Step 2
Receive your Sales Velocity Roadmap — within minutes
Your personalized roadmap arrives in your inbox: your exact ICP, the GTM motion that fits your market, channel priorities, velocity blockers, messaging framework, 90-day action plan, and KPI dashboard — built from your answers.
Delivered to your inbox
Step 3
Your Compass Advisor reads your diagnostic and opens onboarding
Your E.D.G.E.™ Compass Advisor has already read every answer. Day one, it knows your business, your market, how you sell, and where you're stuck. Your onboarding session maps your winning sales process and sets your first priorities.
Ongoing
Ongoing coaching — available whenever you need it
Your Advisor checks in regularly and is available on demand. Stuck on a deal? Working on your pitch? Trying to figure out why an opportunity went cold? Your Advisor is there — grounded in your specific situation, not generic sales advice.
Day 31
$45/month begins — cancel anytime
Your first month of coaching is included in your $450. On day 31, $45/month begins automatically. That is $45 for ongoing strategic advisory access — less than a single hour of consultant time.
Cancel anytime
Pricing

Two ways in.
Same foundation.

Both paths use the same diagnostic and produce the same Sales Velocity Roadmap. The difference is whether you want a Compass Advisor coaching you through execution.

A session with a qualified revenue strategist costs $300–$500/hour.
Your roadmap is built from our founder's 28-year, $500M+ empirical foundation — for $450 flat.
Ongoing Compass coaching is $45/month. There is no version of this that does not pay for itself.

Roadmap only
$450
One-time · Available at GrowExpand.com/strategy
  • 28-question E.D.G.E.™ Diagnostic
  • Personalized Sales Velocity Roadmap
  • Exact ICP and GTM motion for your market
  • Channel priorities and velocity blockers
  • 90-day action plan and KPI dashboard
  • Messaging framework and glossary
  • Add Compass anytime at $45/mo
Get My Roadmap
Recommended
Roadmap + E.D.G.E.™ Compass
$450
Then $45/mo from day 31 · First month included
  • Everything in Roadmap only
  • Compass Advisor reads your diagnostic on day one
  • Onboarding maps your winning sales process
  • Ongoing coaching — available when you need it
  • Compounds across every session — nothing resets
  • Cancel anytime
Get Roadmap + E.D.G.E.™ Compass

Stop being the only one
who can close.

Your roadmap is ready. Your Compass Advisor is waiting. The only thing missing is your diagnostic.

Get Started — $450